Americana, Non-comm and AAA radio promotion are key elements to your music marketing campaign.  Radio airplay is impactful. It can move the needle and build your audience. To achieve airplay at these formats requires an understanding of how each station approaches their programming choices. At some radio stations, the lines are blurring between the Americana, Non-comm, and AAA designations. I tailor each radio campaign to fit the records I am promoting to ensure each release has the best opportunity to succeed at radio.